Work

Shopify Retail Blog - Content Marketing

Content Marketing
Ecommerce
Copywriting

This piece is an example of my work for the Shopify retail blog. Meant to take the fear out of outsourcing, this blog post helps small and medium-sized businesses understand how outsourcing specific functions of their business can benefit them.

Shopify Retail Blog - Content Marketing

Client

Shopify

Images

All Articles

Lauren Ufford — Retail Marketing Blog

Sales and Marketing

Outsourcing in Retail - Delegate These Tasks to Run Your Business More Efficiently

Flash Sales and Drops - How Retailers Use Hype to Move Product

How Retailers Can Take Advantage of the Summer Travel Season

6 Examples of Retail Gamification to Boost Engagement and Sales

How to Go Viral - Tips to Build Online Buzz For Your Retail Products

How to Get a Loan for Your Small Business

Retail Giveaways - How to Create an Engaging Online Contest ThatConverts

Customer Experience

Endless Aisles - How They Can Help Retailers Keep Up With Supply and Demand

Shipping Success - Put Your Customer In Control of Delivery Options

High-Touch Customer Service - Retailers Offering Elevated Experiences

Technology & Omni-channel

Chatbots for Retail - What Are They and How Retailers Can Use Them to Spark Sales

Alternative Checkout Methods - How Stores are Experimenting With High-Tech Tills

Personalize the Retail Shopping Experience With These 4 High-Tech Tools

In-person selling and Pop-up shops

10 Examples of Successful Retail Showrooms

Store Audits - What Are They And How You Can Complete One Efficiently

5 Successful Retail Businesses That Started Off as Side Hustles

The Competitive Edge - How to Battle Retail Stores Selling Similar Products for Cheaper

Let There Be Light - Retail Lighting Designs to Encourage Sales

7 Reasons Ecommerce Brands Should Consider In-Person Selling

Fraud Prevention - How to Kick Bogus Transactions to the Curb (archive.org)