A brief collection of highlights from my 10+ years as a content designer, Ecommerce copywriter, editor, columnist, and content marketer.
This piece is an example of my work for the Shopify retail blog. Meant to take the fear out of outsourcing, this blog post helps small and medium-sized businesses understand how outsourcing specific functions of their business can benefit them.
The Design & Content Conference connects attendees with industry leaders for discussions and instruction on crafting experiences and telling stories shaping our digital future. Panellists defined UX theatre, digital humanism and everything ops. They also shared predictions of what data, research, design, development and collaboration will look like in 2021 and beyond.
This digital magazine was created as a bonus read for loyal FLARE readers in the summer of 2018. I was the primary editor for this publication, managing a team of writers, designers, and art directors from conception to launch,
This very personal piece was difficult for me to write, but I felt it was an important story to share. Originally published on the FLARE site, it was later picked up by the National Post as well.
Running as a weekly magazine across Canada, Hello! Canada includes a lifestyle section with recommendations for books and music. I regularly write book reviews for this section, including this review of Eleanor Oliphant Is Completely Fine.
As an avid Game of Thrones fan, I wrote this piece to share my love of Westeros — and fan theories — with the world.
This print and digital campaign promoted the Spin Master brand across all channels. It was targeted to vendors, potential recruits, and internal clients.
This client snapshot of the relationship between STAT Search Analytics and 4Ps Marketing was used both online as a tool for users to learn new ways to use the tool, as well as in print at marketing conferences to sell new customers on the exciting possibilities of the software. I wrote, researched, and worked with a designer to bring this piece to life.
While at Best Buy Canada, I wrote long-form pieces for the website that helped customers do research about large purchases, and drive search traffic to the Best Buy site. This buying guide for camera lenses is an example of such work.